New Delhi, India, September 2019: Monsoon brings respite to the scorching summer heat and is possibly the most celebrated season in India. Monsoon awakes the Nature from its deep slumber and turns its dry arid lands into beautiful green picturesque landscapes.
To celebrate the season of showers, the Government of Delhi organised for the first time ever, a three-day ‘Mehrauli Monsoon Festival’ at Mehrauli from August 30 - September 1, 2019. This three-day cultural extravaganza aimed at integrating and celebrating the rich heritage of Mehrauli dynasty and promoting tourism into the area. The Festival was organised at Mehrauli’s three significant locations - Aam Bagh, Jahaz Mahal and Jharna. The event witnessed unbelievable footfalls and participation from audiences across age groups and communities from the neighbourhood as well as Delhi.
The sprawling orchards of Aam Bag was the perfect spot to host the monsoon fair and was aptly done up in the theme of a village style fair. The orchard had a separate corner each for crafts bazaar, food stalls, entertainment zone, games, etc. Local artist performances, interesting contests and unlimited local flavour like kachhi ghodi, puppet show, man walking on sticks, folk dances and singing, and traditional jhoole marked the three days at Aam Bagh. Jharna was the artists haven with painting and sculpting workshops along with heritage and ecological walks.
The evenings were booked for cultural performances with the majestic Jahaz Mahal as the backdrop. The historic monument was decorated in the theme colours of mustard yellow and magenta and was witness to some excellent performances. The Festival was inaugurated by the Hon’ble Dy. Chief Minister of Delhi, Shri. Manish Sisodia in the presence of MLAs, dignitaries and many top government officials. At the Jahaz Mahal, the evenings were reserved for performances by renowned personalities like the Qutbi Brothers (one of India's most celebrated Qawwali singers), Rani Khanam and group (a renowned Kathak dance exponent), classical music maestros Kashish Mittal and Shashwati Mandol, Sufi and fusion music exponents Indira Nail and Sanket Naik. Bringing the curtains down to the mega event was the breathtaking performance of the Bollywood singer, Javed Ali on September 1, 2019. Yes, you heard it right! Javed Ali live in concert at the Jahaz Mahal had entire Delhi grooving to his tunes.
CREATIVE INC. –a leading brand management digital marketing agency has a specialized event management department too. The agency was awarded the project on account of its fresh artistic approach and ideation for the prestigious event. Commenting on the win, Charu Nathan, the Creative & Strategy Director of the agency’s India and Middle East offices says, “Mehrauli Monsoon Festival was one of our most challenging deliveries for complete event management off late. This was one of the biggest events done within a short time period of a week. From a unique stage design that does justice to the Jahaz Mahal to designing and managing a large village themed festival - this event was as challenging as it can get. Jharna was another location which was created & managed holistically for arts & crafts show and workshops. So all in all, these were three events all happening at the same time. Over 385 people across 18 teams were managing this event at CREATIVE INC.”
CREATIVE INC. – the leading marketing agency has four offices with three of them in India. The Delhi, Mumbai and the Abu Dhabi office has full-fledged teams involved in managing both - domestic as well as international events like conferences, launches, dealer meets and B2B fairs.
Almost 28-30 team mates of the Mumbai office as well as technical specialists were on ground creating the experience called Mehrauli Monsoon Festival.
CREATIVE INC. is an eclectic, youthful, integrated marketing communications agency with a specialized department for managing events in India and the Middle East. Other roles of the agency are digital marketing, online marketing, branding & marketing agency, event management agency and social media marketing agency.